Title 101 for Marketers Series
Reg. Fee: Member - $75, Non-member - $90 | SKU:MS25OD
Ready to take the next step in your career? This Title Tracks bundle features three webinars designed for title company business development professionals who want to sharpen their client communication, relationship management, and title insurance knowledge. Learn how to confidently explain title basics, connect with your audience, and build long-term professional relationships in today’s regulated title industry. This practical learning package is an essential step for new marketers and a smart refresh for experienced professionals!
Talking Title
Before you can market title insurance, you have to understand it. This webinar breaks down the basics of title insurance — what it covers, why it matters, and how commitments, policies, and closings work together. You'll learn how to explain complex topics in client-friendly language and build credibility by knowing the fundamentals inside and out.
Presenters: Lauren McCaskill, WFG National Title Insurance Company; Lisa Monti, National Investors Title Insurance Company
Record date: March–April 2025
Know Your Audience
Not all clients are the same. This session explores how realtors, lenders, developers, and other industry players view the closing process — and what they really need from their title partners. You'll learn how to tailor your communication, build trust through service and education, and position yourself as a knowledgeable, reliable resource.
Presenters: Andi Bolin, CESP, NTP, Stewart Title Guaranty Company; Alisa Curry, Stewart Title Guaranty Company
Record date: March–April 2025
Keeping Track of Your Audience
Managing hundreds of relationships at once can feel overwhelming — but it’s critical to your long-term success. This webinar walks you through how to use CRM tools to organize contacts, personalize your outreach, and stay top of mind, while operating professionally within a regulated industry. Practical tips will help you strengthen and scale your network the right way.
Presenter: Elle Guerrini, WFG National Title Insurance Company
Record date: March–April 2025
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Pricing: $75 Member / $90 Non-Member
CE Credit: None
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For those new to the topic and/or the title industry. May include basic concepts, definitions, industry history and/or general information.